Lean Right: Take advantage of the human subconscious navigational tendency to look and go right.

Because shoppers tend to gaze in a tight Z pattern starting with the landmark products, this strategy will nudge shoppers to gaze at more of your products. Popular landmark products should be spread throughout your space. In addition to being physically problematic for some people to reach, lower shelves suffer from poor lighting, recessed packaging, and visual blocks thus reducing the attention paid to them. In fact, shelves 2 and 3 receive up to 44% of total views. Taking into account that the average man is about 1.75 meters (5’ 9”) and the average woman is about 1.63 meters (5’ 4”), this usually translates into placing products on shelves 2 through 4. Eye tracking research consistently demonstrates that shelves at eye level tend to receive the most attention. Once that has been determined, then you can consider ten key principles to design the perfect planogram.Ĭhoose Eye Level. You can’t design for every mindset in one planogram but you can consider which mindsets might be more or less relevant to your category. While everyone wants their shopping experience to be easy and effective, each mindset requires a different planogram. They need a smaller assortment of key, landmark products. Impulse: Lastly, impulse customers want to find things quickly.However, they need a smaller assortment to avoid shopper frustration. Considered: Considered customers also have more time to shop and want to be efficient.They need a greater variety of items and more niche products. Discovery: These customers have more time to shop but they still want to be efficient.They need a smaller assortment of items and more of the targeted product facing them. Grab ‘n Go: These customers want to find things quickly.When building a planogram, marketers and shopper insight researchers need to keep in mind a variety of customer mindsets such as these four types of shoppers. They are meticulously researched, scientific instructions for maximizing sales of specific items. Planograms do more than help brands standardize the placement of product on retail shelves across multiple outlets.

Retail planogram for intimates